Lassa Tires demonstrates a significant strengthening of its position in international markets. Over the past 5 years, the manufacturer has increased sales by about 60% and by 2019 it is already exporting its tires to more than 80 countries. The countries leading in terms of Lassa Tires sales in 2018 included Egypt, Italy, Germany, Austria, Ukraine and Morocco.
ISTANBUL, September 5, 2019 / PRNewswire / – Over the past 5 years, the average annual growth rate of export volumes of Lassa Tires brand products owned by Brisa Bridgestone Sabancı Tire Manufacturing Inc. was 10%, and sales growth over the years reached 60% . The geography of the Lassa Tires brand has expanded significantly and by 2019 already covered more than 80 countries; Thus, over the past 5 years, the sales territory of these products has increased by 41%.
At the end of 2018, 45% of Lassa Tires sales were in European countries. Lassa Tires also shows higher growth rates relative to the average for the markets in which this brand is represented. According to the results for 2018, the markets of Europe, the CIS and MENA increased by 3%, and Lassa Tires sales increased by 22%. In the first half of 2019, despite a 2% drawdown in the markets where the Lassa Tires brand is represented, Lassa Tires sales grew by 5%.
In Europe, the share of Lassa Tires has increased in almost all categories of goods and tire sizes; The UHP and 4×4 groups proved particularly successful.
In 2018, about 4.2 million Lassa Tires tires were sold in foreign markets, and the brand’s geography is successfully expanding year by year. In 2018, 8 countries joined the growing Lassa Tires sales network, and in the first half of 2019, Lassa entered 7 more countries in the European, African and Asian regions. Meanwhile, Egypt, Italy, Germany, Austria, Ukraine and Morocco became the leading countries in terms of sales of Lassa Tires.
Lassa Tires tires are manufactured to the highest quality standards at the Izmit factory in Turkey, which has been operating for 45 years, as well as at the Aksaray plant, which was launched in 2018 and is distinguished by innovative technologies of category 4.0. In 2018, Aksaray provided 5% of the export of the Lassa product range, and the manufacturer set a goal to increase this share to 17% in 2019 and to 21% in 2021, as well as expand its presence in South America and the Asia-Pacific region. in the current year.